Art - Traditional vs Commercial

Art - Traditional vs Commercial

Article : Ian Tsang          Edited : Konrede Limited           Date : Nov 2019

We may doodle when we get bored during a lesson or we may draw just because we want to. Have you ever wondered why we do that? When we think of traditional Art or Fine Art, we may think of masterpieces such as the Mona Lisa or Michelangelo’s David, but in fact, Fine Art can exist in simpler forms as well.

The core of Fine Art is to express yourself and to capture the present time that we are living in, which eventually will turn into history. Fine Art can be tracked all the way back to cave drawings. People create Fine Art pieces mainly based on their aesthetic and artistic values. They enrich our experiences and often have different meanings, which can be inspiring and visually pleasing. Fine Art generally conveys a message which could be very personal to you, or about your surroundings. The scene can be as simple as gazing at the traffic and the people walking pass by outside a coffee shop. As always, you have the freedom to create whatever you feel like doing. Because the work can be personal to you, each and viewer may think and feel differently when they look at your work. The content can be artistic, futuristic and unique at the same time. 

 

Thanks to technology, we have a lot more materials to choose from when we create Art, just to name a few: acrylic paint, blacklight paint and aerosols. As digital tools emerge, technology offers us new ways to create and to inspire, allowing us to explore more. We can achieve visual effects which were once practically impossible. With these tools, you can edit your work in a few mouse clicks and see the results immediately. These are very important to Commercial Art, because technology increases the speed and quality of the creation process.

On the other hand, Commercial Art is very different from Fine Art. Commercial Art is a service that can fulfil societal needs. For example, it helps you to sell products or services. You create it because you want to talk to your viewers about a product or a service that can help them solve a problem. The message is often very clear, which is different from Fine Art.  Although we can use similar materials to create both types of Art, the outcomes of Commercial Art are meant to be published to a specific audience. In fact, you can see them everywhere, such as on TV, newspapers, magazines, online platforms, banners/posters on buildings and more. Commercial Art is important to many artists because they make their living out of it, while this can be a lot more difficult for Fine Art artists. An obvious difference is, Fine Art artists would credit themselves while commercial artists often do not reveal their identities.

All Visual Arts share many similarities more than just materials, for example, they both make visual impacts can always be related to Fine Art. Art needs a lot of knowledge, practice as the creation process is time-consuming. You need to think and observe a lot on daily life activities to do well in any Art form. All forms of Art have their values and meanings and they are important in their own ways. We should try to understand and appreciate them. Fine Art is the fundamental understanding of all Visual Arts and it is important for artists to build a solid foundation upon it.