Why Portfolio is Important?

What is a Portfolio?

Article : Ian Tsang          Edited : Konrede Limited           Date : Nov, 2018

A portfolio is a compilation of your work which relates to Art & Design.  It plays as a pivotal role in university application and job hunting.  An art institute may receive up to millions of applications a year.  Given each student has his/ her portfolio, hence it is essential to make a good impression at first sight.  Originality should be the number one priority and the most important thing is to show your process along the way.

Portfolio is a visual resume and may consists of various mediums, for example:

  • Paintings

  • Sketches

  • Photos

  • Prints

  • 3D models

  • Video

A university’s admission may decide to issue a conditional offer after viewing the portfolio, since it is a showcase of your range of skills and abilities.  Portfolio requirements are continually updated and vary a lot from institute to institute, from subject to subject.  Some requirements may be very specific.

The requirements are changing because the world we live in is an evolving place.  Design is meant to fulfill needs, hence new products are made to accommodate individuals.  Sometimes they exist as experiences and are not tangible, for example: music, drama and movies.  It is always an advantage to show a wide range of skills as well as critical thinking, analysis and presentation.  Graduates may enter an extensive range of industries:

  • Architecture

  • Fine Art/ Visual Art

  • Fashion

  • Graphic Design

  • Product Design

  • Interior Design

  • Game Design

  • Film

As you see, these areas are highly diversified and they are closely related to our daily lives in many different ways, because many of them are all functional and serve particular purposes.  A portfolio represents your personal identity and skills as a designer or artist to the employers.  Knowing your strengths and weaknesses is important while submitting your resume and cover letter for work.  Some employers may want to see your portfolio first before the resume, especially for visual art companies.  You may get hired simply base on your previous works.  Interviewers can judge the skill level of the job applicants’ based on the portfolio’s quality, so it must only contain your best work and proves that you have a range of diversified skills.

Portfolio is essential to ones who study or work in the Art & Design related fields.  It is a lot of hard work and it should make a memorable impression/ impact to the viewers: showing your attitude and personality towards the society and the world.